How It Works | Conjour

Start with the GTM brain

Conjour watches competitor movement, category news, and saved sources, then turns meaningful signals into trends, evidence, and recommended actions. This is the living intelligence layer that keeps the rest of your GTM foundation current.

Follow market signals and activity as they develop
Review curated recommendations before they change your guide
Use evidence from market movement to sharpen your point of view

Watch how market signals become trends, evidence, and recommended actions instead of a noisy research backlog.

Build the source of truth

Start by organizing your story into chapters, topics, and reusable blocks. Conjour uses that foundation everywhere else: campaigns, assets, public guides, and AI answers.

Create chapters for company, product, use case, or campaign messaging
Add topics and reusable blocks your team can keep improving
Use AI setup or manual editing without changing the underlying structure

Watch Core Messaging come together as chapters, topics, and blocks that can be reused across Conjour.

Tune messaging for each buyer

Personas keep talk tracks, objections, proof, and buyer goals close to the core guide so every asset can speak to the right audience.

Capture what each audience cares about
Link personas to the topics they need
Reuse persona context in campaigns, content, and the public guide

Watch how personas keep buyer-specific messaging organized without splitting your core guide into separate copies.

Give sales battlecards that stay useful

Battlecards turn competitive monitoring into deal-ready guidance: feature comparisons, landmines, objections, supporting evidence, and why you win.

Add competitors and generate practical battlecards
Maintain a company-vs-market baseline for how you win
Let market-intel recommendations keep cards current

Watch how competitor profiles and the company-vs-market card become battlecards your sales team can actually use.

Map content to the buyer journey

Content Execution shows what exists, where it belongs, what CTA it supports, and what still needs to be generated for each stage.

Organize assets by stages, topics, personas, and campaigns
Spot gaps across core content and campaign content
Generate or reuse the next best asset without losing library hygiene

Watch how Content Execution organizes assets around journey stages and shows what to reuse or generate next.

Automate campaigns and product launches

Choose a ready-made campaign or tiered launch template, or define your own messaging outline and asset package. Describe the program and let Conjour draft the brief. Approve it to generate coordinated assets from that shared baseline.

Define reusable brief topics, blocks, guidance, and asset packages
Review the brief and adjust planned assets before generation
Generate press releases, emails, social posts, whitepapers, web pages, and HTML outlines
Optionally sync supported assets to HubSpot as drafts

Create a program from a template, review its brief, and generate supporting assets.

See what actually moves buyers

Analytics connects views, downloads, stage progression, and top topics so you can learn which content and messaging are working.

Install tracking and connect assets to external URLs or downloads
See progression across journey stages
Find top content and topics by real engagement

Watch how analytics connects content views and downloads back to journey stages and messaging topics.

See Conjour in motion.